The most forward-looking business-creativity challenge in Grandomastery: a luxury or corporate brand (randomly chosen – e.g., Hermès, Tesla, Patagonia, Red Bull) hires you to create the single most unforgettable, brand-defining live event of the world has seen since 2019. You receive three randomly paired elements – Purpose (e.g., “radical transparency”), Atmosphere (e.g., “weightless underwater”), Theme (e.g., “forgotten futures”) – and must design a complete, logistically p