Scenario: You've portrayed yourself as a start-up founder at an event filled with eccentric yet affluent venture capitalists.

Dilemma: You don't actually have a start-up—not even at the ideation stage.

Opportunity: These investors have just declared their willingness to invest in a start-up that aligns with two particular archetypes, even if it's just at the idea stage.

Challenge: You now have 5 minutes to formulate a compelling concept for a company that fits these archetypes in terms of its essence, mission, and corporate culture.