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You've portrayed yourself as a start-up founder at an event filled with eccentric yet affluent venture capitalists. The dilemma lies in the fact that you don't actually have a start-up, not even at the ideation stage. These investors have just declared their willingness to invest in a start-up, even one just at the idea stage, that aligns with two particular archetypes. You now have 5 minutes to formulate a compelling concept for a company that fits these archetypes in terms of its essence, mission, and corporate culture.

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