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How Many Times a Day Do You Actually Need to Be Creative? More Than You Think - and Less Than You Could Be
Creativity is usually discussed in terms of breakthroughs - the invention, the painting, the startup pitch. But creativity as it actually operates in a human day is far more granular and far more fragile than the mythology suggests. Researchers at the University of North Carolina studying daily micro-creative acts found that people engage in moments requiring novel problem-solving, language adaptation, or associative thinking dozens of times before lunch. The question is not
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