Twenty years into teaching advanced English learners, I noticed something peculiar. Students who could articulate complex philosophical arguments would freeze when asked to connect two seemingly unrelated ideas. They had vocabulary, grammar, sophisticated reasoning – but lacked the cognitive architecture to leap between distant conceptual domains. This wasn't a language problem. It was a creativity problem. Arthur Koestler identified this gap in 1964. In The Act of Creation ,

The most gleefully corporate-absurd Grandomastery scenario: you have just been appointed co-CEO of a major tech unicorn whose legendary founder renamed all 12 months after classic IT buzzwords (January = Clouduary, March = Agilearch, etc.). Now, to signal your visionary leadership by re-rebranding the entire calendar using only the hottest 2025–2026 buzzwords (Web3tober, Quantuary, AImpact, Metaversember…). Then, pitch a jaw-dropping, once-in-a-lifetime surprise company-wide