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Grandomastery Random SLOGAN Activity – Absurd-to-Brilliant Rebranding Slogan Lab for C1–C2+ Marketing Wit

The fastest, most dangerous branding game in Grandomastery: a struggling company (randomly chosen – e.g., a funeral parlour, a tax-accounting firm, a sewage-treatment plant, a bankruptcy lawyer) desperately needs a complete rebrand. You are given a chaotic word-magnet board of 30–40 random nouns, verbs, adjectives, and corporate buzzwords.

In exactly 5 minutes you must assemble and deliver 3–5 short, punchy slogans that are:

  • are hilarious, outrageous, or borderline scandalous,

  • contain at least one killer double entendre,

  • somehow make the company instantly irresistible,

  • and sound like a million-dollar agency just presented them to the board.

The result is a 60–90-second spoken pitch that leaves everyone laughing and weirdly convinced the company will work.


Target Audience

  • C1–C2–C2+ (“C3”) business English learners & native speakers

  • Copywriters, brand strategists, creative directors, C2 Proficiency Speaking candidates


Mode & Duration

Solo or pair spoken slogan blitz + optional written campaign deck – 5–8 minutes per company


Key Skills Developed (True C2+ Level)

  • Masterful micro-brand storytelling & narrative transportation in 8 words or less

  • Advanced/proficient double-entendre English – instant mastery of innuendo, irony, and linguistic mischief

  • Bisociative rebranding genius – turning taboo or boring industries into objects of desire

  • Absurd-to-irresistible persuasion – making the outrageous feel inevitable and brilliant

  • Performative copywriting swagger – delivering slogans with the confidence of Don Draper on laughing gas

  • Corporate taboo-busting rhetoric – saying the unsayable while staying just on the right side of genius

  • Instant memorability engineering – crafting lines that stick in the brain forever


Core Theoretical Principles This Activity Is Built On

  1. Bisociation + Double Coding – the most memorable slogans live in the collision of two incompatible meanings

  2. Ludicrism in Corporate Communication – deliberate absurdity is the highest form of creative confidence

  3. Provocative Operation (de Bono) – outrageous slogans break mental patterns and create instant brand salience


Used daily by top advertising agencies, brand-naming firms, and C2 examiners as the single most effective drill for near-native marketing wit, fearless creativity, and slogan immortality.


Rebrand today’s doomed company now: https://grandomastery.com/slogan



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